Monday, December 17, 2007

Maister on Web Marketing for Professional Service Firms

Great questions raised by Maister here in relation to the quantity and purpose of investment (strategic or otherwise) professional service firms place on web presence.

Janders Dean couldn't help but contribute to the conversation with Maister
here while referencing some of our close friends in the industry.

Examples given (for various reasons, so check the actual article by David first, then the track backs to understand what we are discussing in relation to the differences between marketing, branding, client development, relationship development, etc) are as follows:
- UK firm Allen & Overy's website devoted completely to attracting graduates (with excellent use of video webcasting technologies) - US firm Sheppard Mullin have replaced online newsletters with blogs - Australian firm Blake Dawson's online SALT web products based around the provision of training aimed at clients. - the famous Blueflag pioneer product suite from UK firm Linklaters aimed at clients and prospects. - excellent use of blogs and their Elexica online KM product from UK firm Simmons & Simmons. - UK firm Wragge & Co's excellent design and "non-traditional" approach to a law firm website - UK firm Pinsent Masons approach to providing free legal content to secure additional services

We'll see how this thread continues....

No comments: